We need to come together again… the numbers prove it!

Weezevent, a major player in the events industry, commissioned IFOP to conduct a study entitled: The French and the resumption of leisure activities following COVID-19.

This study was conducted with a representative sample of 1,017 individuals in May and published in early June.
It highlights how “the French envision engaging in leisure activities and attending events at the time of the lifting of lockdown restrictions”.

Some figures caught our attention:

90% of French people have taken part in an event-based leisure activity over the past 3 years, and 41% of them attend trade shows & fairs
100% of respondents plan to resume their activities again, sooner or later
1 in 5 French people is willing to pay to attend a digital version of an event
- but specifically regarding trade shows & fairs, 91% of respondents would refuse to pay to attend a digital version of a trade show

These figures are very reassuring for the future of the events industry. At a time when we are talking a great deal about the digitalization of events, these figures show the desire and interest of the French for “in-person” events.

Another figure worth noting:

53% of the French people surveyed “rank the health measures taken by organizers among the 2 most important criteria for attending again”.

In other words, if organizers manage to reassure their audience by communicating about all the health measures put in place, the public will return.

At Prologue, we welcome Weezevent‘s initiative: this very interesting study comes at just the right time and provides us with many key insights for the recovery.
We can clearly see the French people’s desire to return to events, their desire to enjoy an experience other than a digital one.
However, this will not happen under just any conditions: in other words, events professionals must define new post-COVID reception measures in order to reassure their audience.

But events industry stakeholders are ready!

Like GL-EVENTS, which published its “health guidelines” and sets out all the measures and resources implemented across all of its event venues worldwide.

Health guidelines – GL events