Let’s be courageous!

Significant doubts are weighing on the event industry and on the recovery in September.

Currently, it is impossible to reschedule activities with certainty when decrees are issued one after another, postponing dates announced just weeks earlier.

Bertrand Briard (LEVENEMENT) was a guest on BFM BUSINESS’s HEURE H and summarized the situation very well.

Uncertainty, vagueness, … but also a wake-up call: an event organized and supervised by professionals is safe.
Health protocols have been validated and integrated, professionals are ready…

Germany chose in June to distinguish between mass events and professional events such as trade shows.

(source: https://www.exhibitionworld.co.uk/germany-separates-exhibitions-from-mass-gatherings?amp)

On the other hand, all barometers and surveys indicate that visitors and exhibitors are also ready to return to trade shows:

92% of exhibitors wish to participate in a trade show in France in 2021. The desire to exhibit and generate revenue outweighs the fear of COVID-19 measured in 2020.

On June 5, exhibitors stated that nearly 60% of the trade shows they wished to attend are maintained or postponed to the current year.

Source: Leads survey conducted among 2,500 exhibitors from May 25 to June 15.

What are we waiting for?

Let’s be courageous and commit to recovery… safely!

To watch the full interview:

https://bfmbusiness.bfmtv.com/mediaplayer/video/bertrand-biard-levenement-comment-se-porte-le-secteur-evenementiel-cet-ete-2307-1264904.html