The Media Show in the Recovery Strategy
The Media Show has successfully navigated through different eras and crises.
Its consistent objective has been to enable exhibitors to meet their clients while enhancing their company’s image.
Various surveys conducted among exhibitors reveal that this tool is effective and generates revenue.
“For every 1 euro invested by a company, participation in a trade show or fair generates 8 euros in revenue.”
Following this economic slowdown, a presence at trade shows and conferences proves to be a judicious and strategic choice to continue doing business and maintain a strong connection with clients.
SOURCES:
http://www.ojs.asso.fr/medias/fichiers/Salons_et_Foires_en_France_un_puissant_outils_de_developpement_pour_les_entreprises_exposantes_en_France_et_en_Ile_de_France1.pdf
https://emcs-formation.com/chiffres-cles-des-salons-professionnels-et-foires-grand-public-en-france/




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