{"id":1906,"date":"2020-06-11T15:52:52","date_gmt":"2020-06-11T13:52:52","guid":{"rendered":"https:\/\/agence-prologue.com\/we-need-to-come-together-again-the-numbers-prove-it\/"},"modified":"2020-06-11T15:52:52","modified_gmt":"2020-06-11T13:52:52","slug":"we-need-to-come-together-again-the-numbers-prove-it","status":"publish","type":"post","link":"https:\/\/agence-prologue.com\/en\/we-need-to-come-together-again-the-numbers-prove-it\/","title":{"rendered":"We need to come together again\u2026 the numbers prove it!"},"content":{"rendered":"<p><a href=\"https:\/\/weezevent.com\/fr\/\"><strong>Weezevent<\/strong>,<\/a> a major player in the events industry, commissioned <strong>IFOP<\/strong> to conduct a study entitled: <a href=\"https:\/\/www.ifop.com\/wp-content\/uploads\/2020\/06\/E%CC%81tude-Ifop-x-Weezevent-_-Les-Franc%CC%A7ais-le-divertissement-post-confinement.pdf\"> <strong><em>The French and the resumption of leisure activities following COVID-19.<\/em><\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>This study was conducted with a representative sample of 1,017 individuals in May and published in early June.<br \/>\nIt highlights how <em>&#8220;the French envision engaging in leisure activities and attending events at the time of the lifting of lockdown restrictions&#8221;<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>Some figures caught our attention:<\/p>\n<ul>\n<li><strong>90%<\/strong> of French people have taken part in an event-based leisure activity over the past 3 years, and <strong>41%<\/strong> of them attend trade shows &amp; fairs<\/li>\n<li><strong>100% <\/strong>of respondents plan to resume their activities again, sooner or later<\/li>\n<li><strong>1 in 5 French people <\/strong>is willing to pay to attend a digital version of an event\n<ul>\n<li>but specifically regarding trade shows &amp; fairs, <strong>91%<\/strong> of respondents <strong>would refuse to pay<\/strong> to attend a digital version of a trade show<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>These figures are very reassuring for the future of the events industry. At a time when we are talking a great deal about the digitalization of events, these figures show the <strong>desire and interest of the French for &#8220;in-person&#8221; events<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Another figure worth noting:<\/p>\n<ul>\n<li><strong>53%<\/strong> of the French people surveyed <strong>&#8220;rank the health measures taken by organizers among the 2 most important criteria for attending again&#8221;<\/strong>.<\/li>\n<\/ul>\n<p>In other words, if organizers manage to reassure their audience by communicating about all the health measures put in place, the public will return.<\/p>\n<p>&nbsp;<\/p>\n<p>At Prologue, we welcome <a href=\"https:\/\/www.gl-events.com\/sites\/default\/files\/CORONAVIRUS\/Guide%20communication%20-%20R%C3%A9f%C3%A9rentiel%20Sanitaire%20Manifestations%20Accueillies%20-%20GL%20events%20Venues%20-%20Juin%202020.pdf\">Weezevent<\/a>&#8216;s initiative: this very interesting study comes at just the right time and provides us with many key insights for the recovery.<br \/>\nWe can clearly see the French people&#8217;s desire to return to events, their desire to enjoy an experience other than a digital one.<br \/>\nHowever, this will not happen under just any conditions: in other words, events professionals must define new post-COVID reception measures in order to reassure their audience.<\/p>\n<p>&nbsp;<\/p>\n<p>But events industry stakeholders are ready!<\/p>\n<p>Like GL-EVENTS, which published its &#8220;health guidelines&#8221; and sets out all the measures and resources implemented across all of its event venues worldwide.<\/p>\n<p><a href=\"https:\/\/www.gl-events.com\/sites\/default\/files\/CORONAVIRUS\/Guide%20communication%20-%20R%C3%A9f%C3%A9rentiel%20Sanitaire%20Manifestations%20Accueillies%20-%20GL%20events%20Venues%20-%20Juin%202020.pdf\">Health guidelines &#8211; GL events<\/a><\/p>\n<p><a href=\"https:\/\/www.gl-events.com\/sites\/default\/files\/CORONAVIRUS\/Guide%20communication%20-%20R%C3%A9f%C3%A9rentiel%20Sanitaire%20Manifestations%20Accueillies%20-%20GL%20events%20Venues%20-%20Juin%202020.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1032\" src=\"https:\/\/agence-prologue.com\/wp-content\/uploads\/2020\/06\/GL-pr%C3%AAt-pour-la-reprise-protocole-sanitaire-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Sources:<\/p>\n<p><a href=\"https:\/\/www.ifop.com\/publication\/les-francais-et-les-activites-de-divertissement-evenementiel-post-confinement\/\">https:\/\/www.ifop.com\/publication\/les-francais-et-les-activites-de-divertissement-evenementiel-post-confinement\/<\/a><\/p>\n<p><a href=\"https:\/\/weezevent.com\/fr\/\">https:\/\/weezevent.com\/fr\/<\/a><\/p>\n<p><a href=\"https:\/\/www.gl-events.com\/sites\/default\/files\/CORONAVIRUS\/Guide%20communication%20-%20R%C3%A9f%C3%A9rentiel%20Sanitaire%20Manifestations%20Accueillies%20-%20GL%20events%20Venues%20-%20Juin%202020.pdf\">https:\/\/www.gl-events.com\/sites\/default\/files\/CORONAVIRUS\/Guide%20communication%20-%20R%C3%A9f%C3%A9rentiel%20Sanitaire%20Manifestations%20Accueillies%20-%20GL%20events%20Venues%20-%20Juin%202020.pdf<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Weezevent, a major player in the events industry, commissioned IFOP to conduct a study entitled: The French and the resumption of leisure activities following COVID-19. &nbsp; This study was conducted with a representative sample of 1,017 individuals in May and published in early June. It highlights how &#8220;the French envision engaging in leisure activities and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We need to come together again\u2026 the numbers prove it! - Agence Prologue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agence-prologue.com\/en\/we-need-to-come-together-again-the-numbers-prove-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We need to come together again\u2026 the numbers prove it! - Agence Prologue\" \/>\n<meta property=\"og:description\" content=\"Weezevent, a major player in the events industry, commissioned IFOP to conduct a study entitled: The French and the resumption of leisure activities following COVID-19. &nbsp; This study was conducted with a representative sample of 1,017 individuals in May and published in early June. 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