{"id":1904,"date":"2020-05-25T13:39:02","date_gmt":"2020-05-25T11:39:02","guid":{"rendered":"https:\/\/agence-prologue.com\/are-we-moving-toward-a-completely-virtual-world\/"},"modified":"2020-05-25T13:39:02","modified_gmt":"2020-05-25T11:39:02","slug":"are-we-moving-toward-a-completely-virtual-world","status":"publish","type":"post","link":"https:\/\/agence-prologue.com\/en\/are-we-moving-toward-a-completely-virtual-world\/","title":{"rendered":"Are we moving toward a COMPLETELY virtual world?"},"content":{"rendered":"<p><strong>Focus on the importance of face-to-face interaction<\/strong><\/p>\n<p>The coronavirus pandemic has been a massive accelerator for virtual technology in all fields and spheres: private, public, and professional <span style=\"font-size: 12pt;\"><em>(or is it rather for its adoption?)<\/em><\/span>.<br \/>\nIn the events sector in particular, all stakeholders rushed toward new solutions to allow advertisers to maintain the link with their clients &#8216;virtually&#8217;; the primary idea being not to break the connection and not to simply cancel all events.<\/p>\n<p>In recent weeks, we have seen trade shows convert into virtual exhibitions: ITB Berlin transformed Twitter into a true virtual show with the hashtag #whatiwantedtosayatITB, and LAVAL Virtual was able to bounce back in just a few weeks with a 100% virtual show where you could walk around with your avatar.<br \/>\nAnnouncements for 100% online events are multiplying\u2014Microsoft IGNITE will be 100% virtual in 2020\u2014<br \/>\nand you have undoubtedly received numerous invitations for webinars or other multiplexes replacing your usual events.<\/p>\n<p>It must be admitted that, even if the industry was caught off guard by the crisis, we have been preparing for several years for a transition toward increasingly digitized and connected events.<br \/>\nThe crisis served as the catalyst allowing for the massive adoption of technology.<\/p>\n<p><strong>But is a shift to a COMPLETELY virtual model the solution? Is this the end of physical events? <\/strong><\/p>\n<p>In early May, Gaspard Koenig\u2014philosopher and founder of the think tank GenerationLibre\u2014wrote an editorial in Les Echos titled &#8220;We can do everything virtually, except the essentials.&#8221;<br \/>\nWith the end of lockdown, we all aspire to a return to &#8220;real life&#8221;: a life made of social and physical interactions, emotions, and the unexpected.<\/p>\n<p>Applied to the event industry, this prompts us to question the fundamentals of our medium: the importance of the meeting, its design, and the experience.<br \/>\nFar from rejecting virtual technologies, but on the contrary by adopting and integrating them into physical experiences,<br \/>\nevents will be the social glue at a time when 80% of meetings will take place digitally. Events, whether internal or external, will allow us to re-humanize our bonds and our relationships with our clients, suppliers, and colleagues.<br \/>\nEvents will support struggling communication budgets and will help strengthen brand awareness, generate the emotion that is missing from a COMPLETELY digital approach, and foster engagement through experiential solutions. <\/p>\n<p>It is up to us, as event specialists, to do this by following new health regulations to offer maximum security and peace of mind to our advertisers and their clients.<\/p>\n<p><strong>  SOURCES:<\/strong><\/p>\n<p><a href=\"https:\/\/www.lesechos.fr\/idees-debats\/editos-analyses\/on-peut-tout-faire-en-virtuel-sauf-lessentiel-1200895\">https:\/\/www.lesechos.fr\/idees-debats\/editos-analyses\/on-peut-tout-faire-en-virtuel-sauf-lessentiel-1200895<\/a><\/p>\n<p><a href=\"https:\/\/business-lesechos-fr.cdn.ampproject.org\/c\/s\/business.lesechos.fr\/amp\/06\/337706.php\">https:\/\/business-lesechos-fr.cdn.ampproject.org\/c\/s\/business.lesechos.fr\/amp\/06\/337706.php<\/a><\/p>\n<p><a href=\"https:\/\/www.cbnews.fr\/tribune\/event-virtuel-ne-remplacera-pas-reel-il-sublimera-51964\">https:\/\/www.cbnews.fr\/tribune\/event-virtuel-ne-remplacera-pas-reel-il-sublimera-51964<\/a><\/p>\n<p><strong> <\/strong><\/p>\n<p><strong> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Focus on the importance of face-to-face interaction The coronavirus pandemic has been a massive accelerator for virtual technology in all fields and spheres: private, public, and professional (or is it rather for its adoption?). In the events sector in particular, all stakeholders rushed toward new solutions to allow advertisers to maintain the link with their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are we moving toward a COMPLETELY virtual world? - Agence Prologue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agence-prologue.com\/en\/are-we-moving-toward-a-completely-virtual-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are we moving toward a COMPLETELY virtual world? - Agence Prologue\" \/>\n<meta property=\"og:description\" content=\"Focus on the importance of face-to-face interaction The coronavirus pandemic has been a massive accelerator for virtual technology in all fields and spheres: private, public, and professional (or is it rather for its adoption?). 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