{"id":1902,"date":"2020-05-25T13:14:26","date_gmt":"2020-05-25T11:14:26","guid":{"rendered":"https:\/\/agence-prologue.com\/communicate-in-times-of-crisis-if-not-now-when\/"},"modified":"2020-05-25T13:14:26","modified_gmt":"2020-05-25T11:14:26","slug":"communicate-in-times-of-crisis-if-not-now-when","status":"publish","type":"post","link":"https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/","title":{"rendered":"Communicate in times of crisis\u2026 If not now, when?"},"content":{"rendered":"<p>In times of crisis, the first budgets to be affected are communications budgets.<br \/>\nWho would have bet that our TV channels would suffer from the crisis when audiences have never been as high as during lockdown?<\/p>\n<p>&nbsp;<\/p>\n<p>Does that seem crazy to you? Not so much\u2026 <\/p>\n<p>In reality, two views clash:<\/p>\n<ul>\n<li>On the one hand, there are those who believe that communicating in times of crisis is\u2014or will appear to their customers or employees to be\u2014\u2026 indecent.<br \/>\nAs the short-term profitability of their campaigns or events is not obvious, the communications budget will become the post-COVID economic adjustment variable.<\/li>\n<li>And those who believe we should \u2018take advantage\u2019 of this crisis to engage and communicate differently, and be closer to their customers.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Communicating in times of crisis means <strong>continuing to build your presence, showing that you are <\/strong>(still)<strong> here<\/strong>.<\/p>\n<p>The post-COVID world will never be the same again. You must prove that you prepared for it, and that you were able to adapt and adapt your offering. <\/p>\n<p>&nbsp;<\/p>\n<p>It also means <strong>working on your brand image<\/strong> and being able to align yourself with positive values, showing empathy and kindness.<br \/>\nBuilding a brand takes years. In times of crisis, creating meaning, building connections, and creating a purpose becomes much more straightforward. <\/p>\n<p>It is an opportunity to embody the brand\u2019s stated values and send the right signals.<\/p>\n<p>&nbsp;<\/p>\n<p>Ultimately, the question is not \u201cshould we communicate?\u201d\u2026 but \u201cwhat should we communicate?\u201d<\/p>\n<p>Would you like a few ideas? KissTheBride has compiled many examples of statements from major brands on social media <a href=\"https:\/\/www.kissthebride.fr\/medias-sociaux\/covid-19-comment-marques-adaptent-leur-communication\/\">(read here)<\/a> <\/p>\n<p>&nbsp;<\/p>\n<p>SOURCES:<\/p>\n<p><a href=\"https:\/\/www.ladn.eu\/entreprises-innovantes\/la-communication-des-marques-a-t-elle-du-sens-en-periode-de-crise\/\">https:\/\/www.ladn.eu\/entreprises-innovantes\/la-communication-des-marques-a-t-elle-du-sens-en-periode-de-crise\/<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/quelle-strat%C3%A9gie-de-marketing-et-communication-mettre-de-koninck\/\">https:\/\/www.linkedin.com\/pulse\/quelle-strat%C3%A9gie-de-marketing-et-communication-mettre-de-koninck\/<\/a><\/p>\n<p><a href=\"https:\/\/theconversation.com\/covid-19-la-relation-client-le-grand-defi-des-marques-135827\">https:\/\/theconversation.com\/covid-19-la-relation-client-le-grand-defi-des-marques-135827<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In times of crisis, the first budgets to be affected are communications budgets. Who would have bet that our TV channels would suffer from the crisis when audiences have never been as high as during lockdown? &nbsp; Does that seem crazy to you? Not so much\u2026 In reality, two views clash: On the one hand, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communicate in times of crisis\u2026 If not now, when? - Agence Prologue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communicate in times of crisis\u2026 If not now, when? - Agence Prologue\" \/>\n<meta property=\"og:description\" content=\"In times of crisis, the first budgets to be affected are communications budgets. Who would have bet that our TV channels would suffer from the crisis when audiences have never been as high as during lockdown? &nbsp; Does that seem crazy to you? Not so much\u2026 In reality, two views clash: On the one hand, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence Prologue\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AgPrologue\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-25T11:14:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agence-prologue.com\/wp-content\/uploads\/2020\/05\/Communiquez-en-temps-de-crise-sinon-quand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"755\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Team Prologue\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team Prologue\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/communicate-in-times-of-crisis-if-not-now-when\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/communicate-in-times-of-crisis-if-not-now-when\\\/\"},\"author\":{\"name\":\"Team Prologue\",\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/#\\\/schema\\\/person\\\/f7e0b205d1f48fcaf226654256ccd3b9\"},\"headline\":\"Communicate in times of crisis\u2026 If not now, when?\",\"datePublished\":\"2020-05-25T11:14:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/communicate-in-times-of-crisis-if-not-now-when\\\/\"},\"wordCount\":294,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/communicate-in-times-of-crisis-if-not-now-when\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agence-prologue.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Communiquez-en-temps-de-crise-sinon-quand.jpg\",\"articleSection\":[\"Non class\u00e9\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/agence-prologue.com\\\/en\\\/communicate-in-times-of-crisis-if-not-now-when\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/communicate-in-times-of-crisis-if-not-now-when\\\/\",\"url\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/communicate-in-times-of-crisis-if-not-now-when\\\/\",\"name\":\"Communicate in times of crisis\u2026 If not now, when? - Agence Prologue\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/communicate-in-times-of-crisis-if-not-now-when\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/communicate-in-times-of-crisis-if-not-now-when\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agence-prologue.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Communiquez-en-temps-de-crise-sinon-quand.jpg\",\"datePublished\":\"2020-05-25T11:14:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/communicate-in-times-of-crisis-if-not-now-when\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/agence-prologue.com\\\/en\\\/communicate-in-times-of-crisis-if-not-now-when\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/communicate-in-times-of-crisis-if-not-now-when\\\/#primaryimage\",\"url\":\"https:\\\/\\\/agence-prologue.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Communiquez-en-temps-de-crise-sinon-quand.jpg\",\"contentUrl\":\"https:\\\/\\\/agence-prologue.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Communiquez-en-temps-de-crise-sinon-quand.jpg\",\"width\":800,\"height\":755},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/communicate-in-times-of-crisis-if-not-now-when\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Communicate in times of crisis\u2026 If not now, when?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/\",\"name\":\"Agence Prologue\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/#organization\",\"name\":\"Agence Prologue\",\"url\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/agence-prologue.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-agence-prologue-1.jpg\",\"contentUrl\":\"https:\\\/\\\/agence-prologue.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-agence-prologue-1.jpg\",\"width\":300,\"height\":92,\"caption\":\"Agence Prologue\"},\"image\":{\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/AgPrologue\\\/\",\"https:\\\/\\\/www.instagram.com\\\/agenceprologue\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/agence-prologue\\\/\",\"https:\\\/\\\/www.pinterest.fr\\\/AgPrologue\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/agence-prologue.com\\\/en\\\/#\\\/schema\\\/person\\\/f7e0b205d1f48fcaf226654256ccd3b9\",\"name\":\"Team Prologue\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a6a9341bcd3dd57a2cde41cf23fd62921b3a44307d3bc5aa31bde7ef4da1a648?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a6a9341bcd3dd57a2cde41cf23fd62921b3a44307d3bc5aa31bde7ef4da1a648?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a6a9341bcd3dd57a2cde41cf23fd62921b3a44307d3bc5aa31bde7ef4da1a648?s=96&d=mm&r=g\",\"caption\":\"Team Prologue\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communicate in times of crisis\u2026 If not now, when? - Agence Prologue","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/","og_locale":"en_US","og_type":"article","og_title":"Communicate in times of crisis\u2026 If not now, when? - Agence Prologue","og_description":"In times of crisis, the first budgets to be affected are communications budgets. Who would have bet that our TV channels would suffer from the crisis when audiences have never been as high as during lockdown? &nbsp; Does that seem crazy to you? Not so much\u2026 In reality, two views clash: On the one hand, [&hellip;]","og_url":"https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/","og_site_name":"Agence Prologue","article_publisher":"https:\/\/www.facebook.com\/AgPrologue\/","article_published_time":"2020-05-25T11:14:26+00:00","og_image":[{"width":800,"height":755,"url":"https:\/\/agence-prologue.com\/wp-content\/uploads\/2020\/05\/Communiquez-en-temps-de-crise-sinon-quand.jpg","type":"image\/jpeg"}],"author":"Team Prologue","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Team Prologue","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/#article","isPartOf":{"@id":"https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/"},"author":{"name":"Team Prologue","@id":"https:\/\/agence-prologue.com\/en\/#\/schema\/person\/f7e0b205d1f48fcaf226654256ccd3b9"},"headline":"Communicate in times of crisis\u2026 If not now, when?","datePublished":"2020-05-25T11:14:26+00:00","mainEntityOfPage":{"@id":"https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/"},"wordCount":294,"commentCount":0,"publisher":{"@id":"https:\/\/agence-prologue.com\/en\/#organization"},"image":{"@id":"https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/#primaryimage"},"thumbnailUrl":"https:\/\/agence-prologue.com\/wp-content\/uploads\/2020\/05\/Communiquez-en-temps-de-crise-sinon-quand.jpg","articleSection":["Non class\u00e9"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/","url":"https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/","name":"Communicate in times of crisis\u2026 If not now, when? - Agence Prologue","isPartOf":{"@id":"https:\/\/agence-prologue.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/#primaryimage"},"image":{"@id":"https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/#primaryimage"},"thumbnailUrl":"https:\/\/agence-prologue.com\/wp-content\/uploads\/2020\/05\/Communiquez-en-temps-de-crise-sinon-quand.jpg","datePublished":"2020-05-25T11:14:26+00:00","breadcrumb":{"@id":"https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/#primaryimage","url":"https:\/\/agence-prologue.com\/wp-content\/uploads\/2020\/05\/Communiquez-en-temps-de-crise-sinon-quand.jpg","contentUrl":"https:\/\/agence-prologue.com\/wp-content\/uploads\/2020\/05\/Communiquez-en-temps-de-crise-sinon-quand.jpg","width":800,"height":755},{"@type":"BreadcrumbList","@id":"https:\/\/agence-prologue.com\/en\/communicate-in-times-of-crisis-if-not-now-when\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/agence-prologue.com\/en\/"},{"@type":"ListItem","position":2,"name":"Communicate in times of crisis\u2026 If not now, when?"}]},{"@type":"WebSite","@id":"https:\/\/agence-prologue.com\/en\/#website","url":"https:\/\/agence-prologue.com\/en\/","name":"Agence Prologue","description":"","publisher":{"@id":"https:\/\/agence-prologue.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/agence-prologue.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/agence-prologue.com\/en\/#organization","name":"Agence Prologue","url":"https:\/\/agence-prologue.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/agence-prologue.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/agence-prologue.com\/wp-content\/uploads\/2019\/02\/logo-agence-prologue-1.jpg","contentUrl":"https:\/\/agence-prologue.com\/wp-content\/uploads\/2019\/02\/logo-agence-prologue-1.jpg","width":300,"height":92,"caption":"Agence Prologue"},"image":{"@id":"https:\/\/agence-prologue.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AgPrologue\/","https:\/\/www.instagram.com\/agenceprologue\/","https:\/\/www.linkedin.com\/company\/agence-prologue\/","https:\/\/www.pinterest.fr\/AgPrologue\/"]},{"@type":"Person","@id":"https:\/\/agence-prologue.com\/en\/#\/schema\/person\/f7e0b205d1f48fcaf226654256ccd3b9","name":"Team Prologue","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a6a9341bcd3dd57a2cde41cf23fd62921b3a44307d3bc5aa31bde7ef4da1a648?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a6a9341bcd3dd57a2cde41cf23fd62921b3a44307d3bc5aa31bde7ef4da1a648?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6a9341bcd3dd57a2cde41cf23fd62921b3a44307d3bc5aa31bde7ef4da1a648?s=96&d=mm&r=g","caption":"Team Prologue"}}]}},"_links":{"self":[{"href":"https:\/\/agence-prologue.com\/en\/wp-json\/wp\/v2\/posts\/1902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agence-prologue.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agence-prologue.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agence-prologue.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agence-prologue.com\/en\/wp-json\/wp\/v2\/comments?post=1902"}],"version-history":[{"count":0,"href":"https:\/\/agence-prologue.com\/en\/wp-json\/wp\/v2\/posts\/1902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agence-prologue.com\/en\/wp-json\/wp\/v2\/media\/1903"}],"wp:attachment":[{"href":"https:\/\/agence-prologue.com\/en\/wp-json\/wp\/v2\/media?parent=1902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agence-prologue.com\/en\/wp-json\/wp\/v2\/categories?post=1902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agence-prologue.com\/en\/wp-json\/wp\/v2\/tags?post=1902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}