{"id":1896,"date":"2020-06-15T10:21:42","date_gmt":"2020-06-15T08:21:42","guid":{"rendered":"https:\/\/agence-prologue.com\/be-bold-when-things-slow-down-speed-up\/"},"modified":"2020-06-15T10:21:42","modified_gmt":"2020-06-15T08:21:42","slug":"be-bold-when-things-slow-down-speed-up","status":"publish","type":"post","link":"https:\/\/agence-prologue.com\/en\/be-bold-when-things-slow-down-speed-up\/","title":{"rendered":"Be bold&#8230; When things slow down, speed up!"},"content":{"rendered":"<p>It cannot be said often enough\u2026 The time has come for communication, for taking a stand, and for returning to structured, professional meetings.<\/p>\n<p><em>If you missed our previous article: <a href=\"https:\/\/agence-prologue.com\/en\/communiquez-en-temps-de-crise-sinon-quand\/\">&#8220;Communicate in times of crisis\u2026 Otherwise, when?&#8221;<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>However,<\/p>\n<ul style=\"list-style-type: circle;\">\n<li>there are still many sceptics<\/li>\n<li>many have cut their communications budget;<\/li>\n<li>And finally, there are those who do not have the time and will address their marketing &amp; communication issues later.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Be bold and make the most of it!<\/strong><\/p>\n<p>That is the entire message Patrice B\u00e9gay, Executive Director at BPI France, seeks to convey in his op-ed for Union des Marques: &#8220;No economic recovery without a recovery in communication.&#8221;<\/p>\n<p>He sees the drop in communications budgets as &#8220;<strong>an opportunity<\/strong> to launch an offensive, <strong>secure market share for the long term<\/strong> and begin laying the foundations for the future recovery.&#8221;<\/p>\n<blockquote><p><span style=\"font-size: 12pt;\">&#8220;The recovery will benefit first and foremost those who invest and, above all, show boldness,[\u2026].<br \/>\n<\/span><span style=\"font-size: 12pt;\">Communicating now is a great opportunity to reaffirm loud and clear, by every means, each of our identities and the contribution each advertiser is capable of making at this specific stage that is &#8220;the beginning of an after&#8221;.<br \/>\n<\/span><span style=\"font-size: 12pt;\"><strong>When there is a dip, there is room to be taken, and it is the boldest who make the most of it. <\/strong>&#8221;<br \/>\nread more&#8230;<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>In short, communicate starting today, commit now to your event projects to gain ground and ensure the rebound!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It cannot be said often enough\u2026 The time has come for communication, for taking a stand, and for returning to structured, professional meetings. If you missed our previous article: &#8220;Communicate in times of crisis\u2026 Otherwise, when?&#8221; &nbsp; However, there are still many sceptics many have cut their communications budget; And finally, there are those who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Be bold... 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